I have just received a letter to say that I have been elected to membership of the Guild of Master Craftsmen. This is a long established organisation which provides quality assurance for the client and a range of services to ensure the client receives an excellent service and product and has a means to seek redress if anything were to go wrong. To be accepted my premises were inspected, the quality of work in progress was assessed, and a number of recent clients were contacted to provide information on my customer service, and their opinion of my work for them. The application then goes to the Council of the Guild for consideration.
It of course provides access to insurances and other business backup for the craftsperson.
Mostly, for me it provides an assurance for the potential client that my work is up to standard even though I not have the best website or advertisement.